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Marketing Windows & Renovations: Digitalizing your Company with Intelligence

How to move online your windows and doors or renovation company with intelligence?


Why and how to do it in a practical way?


For sure if you're reading this article you want to fully or partially digitalize your windows and doors or renovations company, but you don't know where to begin.


You've been told that digitalizing a construction business means creating a new website and running some advertising here and there... and the game is done.


Unfortunately, this was a good idea probably 20 years ago, and it has gotten worse after the pandemic situation.


Let's see how to digitalize with intelligence your construction business in a way that you can monetize and strategize better your company.




Let's take a step back first.


Bringing online your company, even if we're not talking about remodeling or selling windows, has to have a proper meaning and goal.


Don't forget that the construction business is one of the most complex and hard companies to maintain alive, especially in the long term, so the business owner that runs the business has to take care of it.


An investment in online marketing, mostly after the last period of "world emergency", is a must. But what do we mean by that?


The only thing that matters is the Return On Investment.


That's why the website and some poor ads don't really match the meaning of a successful digitalization.


The question you should answer as soon as possible before digitalizing your construction business is just one.


This investment will raise profits in my windows and/or renovation company? (lowering the client cost per acquisition, finding new high-paying clients, etc...)

If the answer is yes, with clear data and case studies, you can proceed without thinking twice.


Otherwise, it's not the right path.




3 Main Features of Digitalizing your company in the Construction Niche


We specialized in the construction field and mostly in acquiring new high-paying clients for the businesses we work with exploiting the DVS Method.


We identified 3 main points to digitalize safely and with business intelligence your windows and renovations company.





Digitalizing.

Creating a System.

Automating the most that you can the following processing in your construction company.


  1. Sales

  2. Clients acquisition

  3. Promotion processes


All of these 3 features must be chained between each other in a coherent marketing plan based on maximizing your sales and profits.


Made it simple: if you look at online marketing and digitalization of your construction business, it means you have a solid business going.


Meaning the installation, the estimates process, starting and finishing a building site successfully are already in place in your company.


Meaning you have to focus on two macro sectors that can be digitalized, and honestly work even better online than offline: marketing and sales.





Lethal mistakes Construction Leaders make that can be solved with intelligent digitalization


As of today, we made probably thousands of consulting sessions with businesses in this field.


From the solopreneur doing 5 figures a year to $25mln a year companies selling windows, doors, renovations, etc...


But what's the point?


Everyone is making a mistake, every company has a problem and they come to us to solve it properly and forever.




We can sum up all the mistakes in one: disorganization


No company wants to lose clients just because of disorganization. But, we figured it happens 95% of the time.


We're talking about hundreds of thousands of dollars a year left on the table, especially in the construction niche.


That's why we had to introduce a CRM in the DVS Method, so that we have everything under control:


  1. Leads management

  2. Inbound and outbound calls management

  3. Estimates management

  4. Orders management

  5. Sales and salesmen performance tracked


Nothing left to chance.


So when a new potential client comes in the funnel you won't lose it and you can track every single step.


Only this month you could have lost 3 clients just because your secretary or you forgot to send an estimate of a project in time and they bought from someone else.


We are talking of losing from $25k to $100k per month in new projects without a CRM.


In case you do have a CRM you know we are so right on this.





Being disorganized in one of the 5 pieces we talked about some lines up here, can really be unnecessary pain for your construction business.





Want to use the DVS Method in your Windows or Renovation company as well?

Read our case studies first






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